3D Development, Stand Design, Motion
        SVG, NO x LA, USA
Team effort during my time at Fasett © 2021
Norwegian-based Laerdal Medical, with a clear vision of "Helping save lives," has positioned itself as one of the world's leading manufacturers of medical simulation and training equipment. It boasts nearly €450 million in sales, emphasizing its scale and impact on the global market.

In January 2022, the International Meeting on Simulation in Healthcare (IMSH) took place in Los Angeles. This event is considered one of the significant conferences and exhibitions for medical simulation equipment worldwide.

Laerdal Medical had its exhibition stand strategically placed just inside the entrance of the venue, designed to make a strong first impression. High walls showcased three realistic representations of personnel from the American healthcare system, welcoming visitors to the stand. At the heart of the stand was an imposing, nearly eight-meter-tall tower. This multi-purpose tower served not only as a visual centerpiece but also as a communication hub and a practical storage space.

This entire setup was meticulously designed in 3D during a thorough planning process. Its height and position ensured the tower and hence the stand were visible from any location within the exhibition area.

My role in this project was to provide 3D visualization and motion design for various displays throughout the stand, contributing to its overall appeal and effectiveness.